While no one is saying that you should ignore page views, it is important to move beyond that tried-and-true measurement. Page views are certainly important, but they are no longer the sole measure of success.

Ever since the early days of the Internet, website owners and business executives used page views to measure the success or failure of their online presence. While page views are still important, they are no longer the only way to measure online success. The advent of social media and digital content has made measuring engagement a good deal more complicated, and website owners cannot afford to ignore these new metrics.

Make Your Website Easy to Navigate

When visitors come to your website, they are coming there with a goal in mind. Whether they need to find your address and directions to your store, find out when you are open or get more information on your products, your visitors need to be able to locate exactly what they need without difficulty.

If your website is hard to navigate, those visitors may not stick around long enough to get the information they need. That could increase your bounce rates and cause your business to suffer.

Laying your website navigation out in a logical and easy-to-follow manner is the best way to keep visitors engaged and make sure they can easily find what they want. If you have never done so, ask a friend or family member to look at your site and find key pieces of information. If they cannot find what they are looking for, chances are other visitors are having the same problems. Making your navigation as intuitive as possible is the best way to keep customers engaged and coming back.

Break Up the Content

You want to provide your visitors with plenty of useful content, but it is important to break the page up into small and easy-to-read chunks. Instead of a single long page of text, break the content up into one or two paragraphs in a segment. Insert an attractive image between each section to make it easier for visitors to read and find what they want.

When adding graphics and images, it is important to make sure your page loads quickly. Use the smallest image size you can, and keep your graphics as simple as possible. Page loading time is a big factor, especially for users coming from slow Internet connections. Clearing out unnecessary scripts and minimizing the use of icons can make your site load even faster and reduce bounce rates even further.

Make Your Website Easy to Read

You might think that adding fancy fonts and complicated graphics to your website will make it stand out, but chances are those touches are actually driving visitors away. Making your website easy to read and quickly accessible has never been more important.

These days a good portion of your visitors are coming not from traditional computers but from mobile devices like smartphones and tablets. You need to do extensive functionality testing to make sure your website loads quickly and looks just as great on a smartphone as it does on a desktop computer.

When designing your site, you should always keep accessibility in mind. Using large and spacious fonts will make the site easy to read no matter who is looking at it. Ensure your responsive layouts have increased font size for mobile devices so users do not have to pinch and zoom, or hold their devices awkwardly close to their face.

No matter what field you are in, serving the needs of your customer is your number one job. Your online presence should enhance your company and help it grow, and that all starts with engaging your visitors and giving them what they need

Written By: Scott Whitehead