Search engine optimization (SEO) is a crucial part of all businesses marketing strategies, but unless you outsource your SEO to a company who makes it their business to keep up with, and ahead of, changes, you are in danger of falling behind and making SEO mistakes that could damage search ranking. Here are few things you should be checking to ensure you are doing any harm when it comes to SEO.
Having a mobile-friendly website is the latest and one of the most important SEO essential since Google introduced a new algorithm in April. The new algorithm means that Google will penalize any website that has not been optimized for viewing on a mobile device, such as a smartphone or tablet. If your website has not been updated for several years, it is likely not to be mobile-friendly and this is a problem you need to address immediately. All websites that OH! Media develop are mobile-friendly and responsive by default. If your website is need of a responsive overhaul, we can help with that.
Years ago, linking was key in most SEO strategies, but Google is adhering strictly to its policy of rewarding valuable web content, and penalizing or ignoring sites that contain information of little or no use. Ensure all your website links take your users to pages that are relevant. Do not use links that have been paid for as this can damage your reputation and in turn damage your search rank. Do not include links that are aimed to deceive the user, forcing them to click on adverts to move forward or using automatic redirects.
It has been said many times, "Content is king". Google hates bad content. Bad content includes text that has errors, such as spelling mistakes or typos, but also includes duplicated content. Check every page of your website to ensure that you have not duplicated text from one page to the other, and this includes calls to action and items such as testimonials. Ensure that you have enough content on each page to avoid Google labelling it as being 'thin. Aim for a minimum of 300 words per page, written using natural language and avoiding keyword stuffing. Keyword stuffing will also damage your search engine rank. Although it doesn't work for all scenarios, try to have multiple pages on your website. Ten is considered a standard minimum, but some websites have many more. The more pages you have, the more opportunities you will have to use keywords in a natural manner.
Websites can quickly contain outdated information and broken links that will harm your SEO strategy. Therefore regular maintenance of your website is key to good SEO practices. Regularly check links to ensure they still lead to where they are supposed to and update content so that it is still relevant. If your website contains certificates or legal documents of any kind, check these to make sure they are still correct and feature any amendments made to legislation.
It can take quite a while, and be a time consuming process for a website to organically acquire a good ranking on Google and other search engines, even using good SEO strategies. Ensure all your hard work on search engine optimization does not go to waste by reviewing your website for the four areas examined above.
Written By: Scott Whitehead